Startups in numerous industries have been giving established giant corporations a run for their money thanks to their innovative approaches. In the civil and criminal technology industry, Securus Technologies, a relatively young company, has challenged giant GTL to a ‘technology face-off’.
Securus Technologies seems very confident that it will win and has already outlined all its strengths compared to GTL.
All Factors on the Table
Securus Technologies claims that it has overtaken its main competitor GTL in every aspect. It has even taken the liberty of highlighting factors that judges should consider when evaluating the companies’ performances. And, although this may seem audacious of the company, it is fascinating to see that the highlighted areas cover virtually every aspect of each company.
Product set – which is the best and largest?
Telephone calling platform – considering modern technology
The quality of customer care services
A quality and capital efficient platform
Securus Technologies’ confidence is largely based on its state-of-the-art technology. Like in most other industries, modern technology is a determinative competitive factor as it guarantees better quality services. Securus Technologies is relatively new compared to GTL, and it is constantly upgrading its technology. In fact, it claims that it has ploughed back over $700 million of its revenues into the company.
Looking at the numbers, Securus Technologies has nothing to prove as it is already giving GTL a run for its money. It loses about $1 to GTL, but it then makes back $4 for each dollar lost; it is well on its way to dominating the market. However, the company’s founder and CEO Richard Smith felt that he had to confront GTL for its claims that it was better than Securus Technologies.
Richard Smith was so confident that he urged GTL to save its face and turn down the challenge. However, the latter has not yet responded; hence the possibility of a face-off cannot be ruled out.