If you ask Doe Deere about her makeup company Lime Crime, she will say that it’s been her dream to find as much success and reach as many people as she has. Her line of makeup ranges from eye shadows and glitters to lipsticks and hair color, meaning that there is truly something for everyone available… but why is it such a successful company?
For starters, Deere is still completely involved with every aspect of the creation and distribution of each product, even almost a decade after it was started. This means that before a color goes into production, or a lipstick gets packaged, Deere has the final say-so, giving her control over how her products work, feel, can be used and look. This level of involvement means that every single thing that goes out has her approval.
Every product in the line of makeup and hair care items is 100% cruelty free, which is something that Deere believes in strongly. This means that these items can be used by anyone that wants to try them out; there are no limitations for Vegan individuals, meaning that this is a makeup brand that promotes and takes diversity into account before the products even reach the hands of the consumer.
Deere’s goal when she first began Lime Crime was to create something that wasn’t readily available elsewhere… and she succeeded. The colors and options are vibrant, long lasting and gorgeous; they promote individuality and self expression, and encourage wearers to be themselves, no matter the situation. Even though being able to provide these things to people was Deere’s dream, finding ways to use them is a dream that many customers of the company have, too. It can be hard to find the perfect makeup to create meaningful looks, especially if people want to go against the grain – but it’s possible with these products. Learn more: https://www.limecrime.com/about/
Throughout all of the experiences that Deere has had since creating the company, she hasn’t ever given up or strayed from her initial desires. She’s worked hard to create and release products that she believes in, but also that others can believe in, too. While Deere may have been giving the people what they want, she’s also been working hard to give herself what she wants, too: the ability to influence people’s makeup preferences and choices on a daily basis.